Adidas nonetheless coping with $1.3B of unsold Yeezy sneakers


Adidas terminated Kanye West partnership over antisemitic rants

Purple Banyan founder and CEO Evan Nierman and Ericho Communications CEO Eric Yaverbaum debate how Adidas managed the Ye controversy on ‘The Claman Countdown.’

Adidas’ high boss stated Friday that the corporate remains to be deciding what to do with the piles of unsold Yeezy sneakers which are mounting in its warehouses. 

The German sportswear firm remains to be making an attempt to determine what to do with the $1.3 billion value of merchandise that is been sitting idle for the reason that firm ended its partnership with Ye, the rapper previously referred to as Kanye West, seven months in the past.

Representatives for Adidas didn’t instantly reply to Wholesome Dwelling Staff’ request for remark. 


In a Friday convention name, CEO Bjorn Gulden, who took over in January, stated the corporate is “getting nearer and nearer to creating a call” on what do to and that “choices are narrowing.” 

Adidas Yeezy

Packing containers containing Yeezy sneakers made by Adidas are seen at Laced Up, a sneaker resale retailer, in Paramus, N.J., Tuesday, Oct. 25, 2022.  (AP Picture/Seth Wenig, File) / AP Newsroom)

It wasn’t instantly clear whether or not destroying the sneakers had been dominated out, however Gulden stated the corporate was “making an attempt to keep away from that.” 


The discontinuation of the once-lucrative sneaker line has “weighed on the top-line improvement” in the course of the first fiscal quarter of 2023, the corporate reported. 

Gulden stated that the lack of the Yeezy model is “in fact hurting us.”

The transfer value the corporate about $441 million in misplaced gross sales in the course of the first few months of the yr, in response to its quarterly report. 

Kanye West in Balenciaga mouthguard

Kanye West, aka Ye, is seen sporting a Balenciaga boxing mouthguard, exterior Givenchy, throughout Paris Vogue Week – Womenswear Spring/Summer time 2023 – Day Seven on October 2, 2022, in Paris, France. (Edward Berthelot/GC Photos / Getty Photos)

“Regardless of this important drag, footwear revenues grew by 1% in the course of the quarter, reflecting the sturdy momentum the Adidas model is having fun with in its Efficiency classes soccer, working, outside and tennis,” he added. 

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Adidas was one among a handful of firms that lower ties with Ye in October after he made a number of offensive and antisemitic feedback in interviews and social media, together with a Twitter submit earlier that month that he would quickly go “loss of life con 3 on JEWISH PEOPLE,” an obvious reference to the U.S. protection readiness situation scale referred to as DEFCON. He was suspended from each Twitter and Instagram.

Adidas stated in an announcement in October that it did not tolerate antisemitism and that his feedback have been “unacceptable, hateful and harmful” and “violate the corporate’s values of range and inclusion, mutual respect and equity.” 

The Related Press contributed to this report.

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