Chipotle releases lemonade-scented candle in a nod to prospects who steal the drink

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Chipotle earnings beat estimates as prospects pay extra

Chipotle CFO Jack Hartung discusses the corporate’s development as prospects return to in-person eating, impression of inflation, pricing energy and what to anticipate from shoppers sooner or later.

Calling all Chipotle (and lemonade) lovers! 

Nationwide Lemonade Day is Saturday, August 20, 2022 — and Chipotle is commemorating the day with a brand new candle: the “Water” Cup Candle. 

Chipotle introduced it might be promoting a limited-edition lemonade-scented soy candle that appears similar to a Chipotle water cup.

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The fast-food chain provides out water cups without spending a dime to prospects — however some individuals are likely to “unintentionally” fill the cup with lemonade as a substitute of water. 

Chipotle launched a lemonade-scented candle to poke enjoyable at individuals who “unintentionally” fill their complimentary water cup with lemonade.  (Chipotle)

With the acquisition of a candle, prospects will obtain a promo code for a free lemonade at Chipotle — simply in time for Nationwide Lemonade Day of 2022. 

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However have (some) worry … Chipotle is aware of you’ve been stealing their lemonade. 

Chipotle has acknowledged these “accidents” on Twitter for years — even manifesting a candle again in 2018. 

The social media response has been fairly comical. 

One person wrote, “No joke, I’ve executed this actually each single go to to Chipotle.” 

One other wrote, “Please somebody purchase me the lemonade-scented Chipotle candle.”

Others merely mentioned, “Responsible.” 

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Chris Brandt, chief advertising and marketing officer for Chipotle, mentioned social media engagement is large for the model. 

“Once they see these lighthearted tributes to social chatter and fan conduct, they really feel much more related to Chipotle,” he mentioned in a press assertion.

Buying a candle will give prospects a novel promo code for a free in-store lemonade.  (Chipotle)

This isn’t the primary time Chipotle has turned on-line dialog right into a product. 

In December 2021, Chipotle launched its cilantro cleaning soap after prospects mentioned they skilled a soapy taste when consuming cilantro. 

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Since cilantro is virtually a assure with each meal at Chipotle, they determined to poke enjoyable on the on-line gossip. 

Chipotle Mexican Grill, Inc., has over 3,000 eating places in the US, Canada, the UK, France and Germany.