PR agency Zeno Group advises company shoppers to not weigh in on Roe v. Wade, abortion rights: report
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Public relations agency Zeno Group has reportedly suggested various high-profile shoppers to keep away from commenting on the leaked Supreme Courtroom draft opinion overturning Roe v. Wade, a 1973 landmark authorized ruling that protects girls’s rights to an abortion.
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In keeping with an inside communication cited by Standard Data, the subsidiary of Daniel J. Edelman Holdings created a template e-mail to share with shoppers, which tells them that “the media” and others “will search for firms to take a stand and make their views identified” on the doc.
“Don’t take a stance you can not reverse, particularly when the choice is just not remaining. This matter is a textbook ‘50/50’ concern,” the inner communication reportedly states. “Topics that divide the nation can generally be no-win conditions for firms as a result of no matter what they do they may alienate no less than 15 to 30 p.c of their stakeholders… Don’t assume that all your workers, clients or buyers share your view.”
It additionally reportedly advises its shoppers to disregard direct media inquiries about Roe v. Wade and abortion rights and to keep away from pitching “breaking information networks/shops” on any matter, noting it might be used as a possibility to ask about Roe v. Wade and abortion rights.
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Zeno Group CEO Barby Siegel advised Standard Data that the inner communication “doesn’t precisely mirror Zeno’s place or the vary of counsel that we’re offering to shoppers,” including that it was “meant to advise shoppers inside the first 24 hours of breaking information, and its intent was to counsel shoppers to be measured of their fast response to a fancy creating story.”
“We take critically our accountability to assist shoppers proactively navigate complicated societal points, take into account the actions they could take and the accompanying communications, internally and externally,” a Zeno Group spokesperson advised Wholesome Residing Group in an announcement. “We all know and perceive that firms are more and more anticipated to take a stand on main points, and we consider it’s proper to take action when it’s genuine to the group, and in step with their values and actions.”
Demonstrators protest outdoors of the U.S. Supreme Courtroom Thursday, Could 5, 2022 in Washington. (AP Picture/Alex Brandon) ((AP Picture/Alex Brandon) / AP Newsroom)
The agency emphasizes that it believes in “equal entry to healthcare for all, and a girl’s proper to make selections about her healthcare.”
“On the similar time, we reside in a world with totally different opinions and totally different views, and we respect these variations,” the corporate provides.
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In keeping with its web site, Zeno Group has labored with shoppers together with Coca-Cola, Netflix, Salesforce, Hershey’s, Starbucks, Lenovo, Expedia, Yum Manufacturers-owned Pizza Hut, Kia Motors, Astra-Zeneca, AT&T, ASICS, Scotts Miracle-Gro and Phillips Well being.
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Representatives for the businesses didn’t instantly return Wholesome Residing Group’ request for remark.
