Ram is 'within the recreation' with electrical pickups, CEO says


Ram unveils new electrical pickup truck with potential game-changing function

Fox Information Digital automotive editor Gary Gastelu tells ‘Varney & Co.’ what’s so particular about Ram’s new electrical pickup truck.

Ram is in it to win it.

The all-truck model unveiled its first electrical pickup at CES forward of its launch in 2024.

The Ram 1500 Revolution idea is a full-size battery-powered truck that previews the manufacturing mannequin, which is able to compete in opposition to the Ford F-150 Lightning and upcoming Chevrolet Silverado EV.

Ram CEO Mike Koval advised Wholesome Residing Staff that regardless of being the final of the Massive Three truck makers to enter the phase, he thinks the timing is ideal.

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ram revolution

The Ram 1500 Revolution is the model’s first EV. (Ram)

“We’re going to be proper at that intersection when the demand is correct and the maturity between infrastructure and {the marketplace} is in a a lot better spot, so we actually like our place,” Koval stated in an unique interview.

Ticker Final Change Change % F 12.58 +0.33 +2.69percentGM 35.91 +0.91 +2.60%

Ford delivered simply over 15,000 F-150 Lightnings in 2022 however plans to be producing it at an annual fee of 150,000 by the tip of 2023. The Silverado EV is scheduled to start deliveries to fleet clients this spring. 

ram top

The Revolution idea encompasses a glass roof. (Ram)

Even with all of the competitors, Koval thinks there might be loads of patrons to go round.

“For positive, it’s going to take a while and that adoption curve is debatable on how rapidly this may all occur, however I see it trending in that path,” he stated.

Pricing hasn’t been introduced, however the Revolution might be provided in business and client variations.

“I’m assured in our potential to stroll and chew gum. I believe we will do each,” Koval stated.

ram cargo

The Revolution’s mattress may be prolonged into the cabin. (Ram)

Koval stated the suggestions from present Ram house owners is that they are open-minded about an electrical truck however will not compromise on the “core attributes” they anticipate from a pickup.

“Which traditionally, in fact, was towing and payload, however extra importantly, sooner or later, is turning into extra about vary and cost time. And so we plan on pushing previous what our rivals have introduced,” Koval stated.

The F-150 Lighting and Silverado EV each supply as much as 10,000 kilos of towing capability, whereas Chevrolet guarantees to delver a mannequin with over 400 miles of vary between costs.


Together with its electrical powertrain, the Revolution is supplied with a number of distinctive options, together with a 3rd row of leap seats and a pass-through that permits loading of 18-foot gadgets, like beams and pipes, via the mattress and the cabin and into the entrance trunk.

The idea additionally has Ram’s newest semi-automated driving know-how.

ram seats

The Revolution is supplied with three rows of seats. (Ram)

“My favourite function is what we name Shadow Mode,” Koval stated.

“You possibly can truly ask your Ram to comply with you, so that you don’t should get out and in of your truck each two toes,” like whereas engaged on a farm or building website.

The precise begin date for manufacturing might be introduced at a later date, however Koval stated the ultimate manufacturing model might be revealed quickly.

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“Ram is within the recreation, and I’m lastly proud to lastly plant our flag on truck mountain,” Koval stated.

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