'Prime-notch' New Jersey ice cream store has scooped its final cone


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Ice Cream by Mike, a longtime Ridgewood, New Jersey, ice cream store, has scooped its final cone.

The small enterprise closed its doorways this summer time. 

“We simply did not have sufficient enterprise,” proprietor Mike Elias informed, including, “I actually thought that if I constructed it, they might come.” 

Many followers of Ice Cream by Mike shared their dismay on social media.

“I dwell in Connecticut and after we go to our associates in [New Jersey], my one ‘demand’ is that we go to Ice Cream by Mike,” stated a Fb commenter.

“Critically,” the individual continued, “I am unable to say sufficient about how scrumptious it’s and what a incredible number of flavors” the store supplied. 

Ice cream cones

Proprietor Mike Elias used “top-notch elements” in his ice cream, “together with imported-from-Italy pure pistachio paste,” stated one outlet.  (iStock / iStock)

Elias is a know-how engineer with Dun & Bradstreet, famous, however opened the store seven years in the past as a result of he “thought it could be enjoyable.”


The ice cream market as a complete is powerful; the class is estimated to “purchase a dimension of over $122 million by the top of 2030,” in keeping with

Elias shared the information of his store’s closure on his enterprise’s Fb web page.

“What’s mistaken with this image?” Elias wrote within the submit, displaying a photograph of the empty ice cream store.

“It’s time to name it a wrap,” his submit continued. “After 7 years (3 in Hackensack and 4 in Ridgewood), we now have not turned a revenue,” he stated.

“I had the ‘Subject of Desires’ mentality. ‘Construct it they usually shall come,’” he continued within the submit.

several ice cream cones lined up

“I’m deeply saddened,” wrote an ice cream store proprietor about his retailer’s latest closure as a result of quite a lot of elements. (iStock / iStock)

“Not sufficient got here,” he defined. “I’m deeply saddened. Except there’s a patron on the market who needs to help my artwork, we now have no selection.”

Noting that there was a “brilliant aspect,” Elias additionally famous that his daughter started her personal enterprise after “working and studying with me.”

“And that’s a house run,” he stated.


Sharing that after an costly sushi dinner lately, his daughter informed him, “I bought this, Dad,” when the test got here, Eliot additionally stated in his submit, “What a sense to know your child has discovered their means. I’m deeply happy with her. Love u Dylan.”

A former small enterprise proprietor in Iowa who as soon as owned a string of eating places echoed the statements of the ice cream store proprietor. 

“It’s simply so exhausting to maintain a small enterprise afloat, and the hours by no means finish,” he informed Fox Information Digital.

“As we speak,” he continued, “with recession and inflation on the heels of two years of the COVID lockdowns, I’d say it’s mighty exhausting to see the upside in persevering with even for those who’re breaking even — it is simply too precarious on the market.”

someone eating ice cream cone

The small enterprise proprietor stated he was comfortable for his daughter, who discovered a lot by working at his aspect. “She’s killing it,” he famous. (iStock / iStock)

An ice cream artisan, Elias used “top-notch elements for his deal with, together with imported-from-Italy pure pistachio paste, candy Tahitian vanilla beans and prized Valrhona chocolate from France,” reported. 

Followers of Ice Cream by Mike lamented the shuttering of the enterprise.

“Do not surrender. Simply discover a higher place!”

“That is such horrible information,” wrote one commenter on Fb. “I’m so saddened when a spot like yours simply doesn’t have the appreciation and help from the group of such an incredible artwork and talent of high quality ice cream …”


One more thought the issue may need been the place the store was positioned.

“Mike, your ice cream is scrumptious, however the problem is the situation,” they posted. 

“Ridgewood has too many ice cream locations … Do not surrender. Simply discover a higher place!”

dogs eating ice cream

“Thanks once more for everybody who has supported our desires and we hope we made some stunning reminiscences,” the store shared in a Fb submit. (iStock)

“At all times on the ‘better of’ lists,” wrote one other. “Clearly COVID didn’t assist … Want it labored out the best way you had hoped,” one other commenter wrote.

Elias informed {that a} lack of enterprise may need been because of the parking scenario — “it was troublesome to seek out parking,” he stated — or that the store suffered from the dearth of an awning selling itself.  

Closing the store is “unhappy,” he informed the outlet. “It is miserable.”

However Elias stated he was comfortable for his daughter. “She’s killing it,” he stated to the outlet of his daughter’s enterprise, “Plated by D,” a charcuterie board spot in Lodi, N.J.

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“Thanks once more for everybody who has supported our desires and we hope we made some stunning reminiscences,” the store shared on its Fb submit.

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