Victoria's Secret welcomes 1st mannequin with Down syndrome
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A mannequin with Down syndrome is thanking Victoria’s Secret for together with her in a brand new lingerie assortment.
Puerto Rican trend mannequin Sofía Jirau revealed she’s made historical past because the lingerie model’s first mannequin with Down syndrome in an Instagram put up she shared on Monday, Feb. 14, the day Victoria’s Secret introduced it’d launch a Love Cloud Assortment.
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“Sooner or later I dreamed it, I labored on it and as we speak it’s a dream come true. I can lastly let you know my massive secret… I’m the primary Victoria’s Secret mannequin with Down syndrome,” Jirau wrote, in Spanish.
Jirau went on to thank her supporters within the put up, which exhibits a black and white snapshot of the mannequin in Victoria’s Secret’s new marketing campaign.
Puerto Rican trend mannequin Sofía Jirau makes historical past as the primary mannequin with Down syndrome in a Victoria Secret marketing campaign. Jirau joins the lingerie model in its new Love Cloud Assortment. (Victoria’s Secret)
“Due to @victoriassecret for seeing me as a #NoLimits mannequin and making me a part of the Love Cloud Assortment inclusion marketing campaign,” Jirau wrote. “That is only the start, now it is fashioned! Inside and outside there are not any limits, Alavett!”
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“We’re thrilled to have Sofia featured within the Love Cloud marketing campaign,” a spokesperson for Victoria’s Secret instructed Wholesome Dwelling Crew. “Victoria’s Secret is dedicated to welcoming, celebrating and being there for all girls.”
Jirau acquired her begin as a mannequin in 2019 and made her New York Vogue Week debut on Feb. 10, 2020. She has since modeled for firms and magazines, together with Walgreen’s Puerto Rico, Vogue Mexico, Folks en Español and Alavett – Jirau’s self-owned clothes and residential decor model.
Wholesome Dwelling Crew reached out to Jirau for remark.
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Jirau fashions alongside 17 different girls in Victoria’s Secret’s Love Cloud Assortment marketing campaign, which was purposely put collectively to focus on range and inclusion.
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Advertising and marketing supplies present mannequin Jill Kortleve seems within the Love Cloud Assortment marketing campaign together with her tattoos.
Advertising and marketing supplies present mannequin Jill Kortleve together with her tattoos, mannequin and actress Miriam Blanco together with her forearm crutches, artist Maryanne Elizabeth with grey hair and anticipating mom Sylvia Buckler.
“This marketing campaign was introduced life with an unbelievable forged of ladies with distinctive backgrounds, experiences, skills and tales,” Victoria’s Secret instructed Wholesome Dwelling Crew.
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The Love Cloud Assortment is reportedly constructed from gentle material and options the lingerie model’s signature gold V-hardware. It’s accessible for buy nationwide beginning Thursday, Feb. 17.
Victoria’s Secret notably unveiled the gathering two days earlier than it introduced its This fall 2021 Earnings Name shall be hosted on Wednesday, March 2.
When Victoria’s Secret’s three-story flagship in midtown Manhattan reopens on the finish of July, it is going to be scrubbed of any proof of its former pleasure and pleasure: the Victoria’s Secret Angels. (iStock)
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The corporate has elevated its range and inclusion efforts because the resignation of Ed Razek, longtime chief advertising and marketing officer, in 2019.
Razek acquired criticism for not casting transgender and plus-size fashions for the model and later apologized for the selection.
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Since then, the lingerie trade as a complete has expanded to be extra inclusive. Some shoppers and entrepreneurs have credited manufacturers like Savage X Fenty and Aerie for diversifying illustration within the house.